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Read chapter 4 Food and Beverage Marketing to Children and Youth : Creating an environment in which children in the United States grow up healthy shou
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Such marketing might include white papers, or advertisements listing product benefits and features. Financial metrics are now not appropriate but one can still define metrics; product downloads or white paper requests are two examples.
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Tim Calkins (born July 27, 1965) is an author, consultant and clinical professor of Marketing at Northwestern University’s Kellogg School of Management specializing in topics including Marketing Strategy, Biomedical Marketing, and branding.
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